Incentively
An identity for a platform that runs points and bonuses for staff, built to look like software a finance team would sign off on.
Client
Incentively
Scope
Logo, brand system, app identity
Deliverables
Monogram, construction grid, palette, app icon, stationery
Sector
Software · HR
Incentively gives workers points and bonuses for performance. It sells to the company, not to the worker, so the identity had to feel like infrastructure rather than like a rewards app.
An i inside a hexagon, drawn to a grid and tested down to the size it appears at in a browser tab. Green for the action, dark navy for the ground — the navy is what keeps it from reading as a consumer app, and the green only ever appears on the thing you are meant to press.
The full presentation follows, in the order it was delivered.
