Logo design guides

Plain answers to the questions people ask before they order a logo, from a designer who draws every mark by hand.

What changes the price, six things to check before paying anyone, and what each package here includes.

How a restaurant logo has to work on bags, cups, signs and delivery apps, with the bevee project as a worked example.

Designing for tubes, jars, emboss and foil, with the Tetomo identity as a worked example.

What breaks in AI-generated logos at small sizes, at the printer and in a trademark filing.