Soulibertas
An identity for a boutique medi-spa in Jakarta, built around privacy, safety and the comfort of the person on the table.
Client
Soulibertas Medi-Spa
Scope
Logo, brand system, packaging
Deliverables
Lockup, colourways, palette, stationery, product labels
Sector
Health & beauty
Soulibertas is a boutique medi-spa in Jakarta. The name joins soul and liberty, and the business sells a feeling more than a treatment list: modern, private, unhurried. A spa mark can very easily become a lotus or a pair of hands; the brief was to say release without joining that queue.
The answer is a figure with its arms open, drawn in one weight of line. Read quickly it is a person mid-stretch; read slowly it is the Y of the name. Cyan is the only saturated thing in the system, and the photography was specified as monochrome so nothing competes with it.
The full presentation follows, in the order it was delivered.
