bevee
An identity for a vegetarian fast-food chain in Australia, sourcing from local farms and serving people who have about ten minutes.
Client
bevee
Scope
Logo, brand system, packaging
Deliverables
Lockups, monogram, palette, packaging, web design
Sector
Food & beverage
bevee sells fresh vegetarian food fast, to professionals and students, using produce from local farms rather than a distributor. Two things had to be true at once: quick enough to work as fast food, and credible enough that the farm claim does not read as decoration.
A fork hidden inside a leaf — the leaf is the produce, the fork is the speed, and the same outline does both jobs. One green and one warm brown, where the brown appears as material rather than as ink: kraft bags and paper, which is what keeps the green doing all the talking.
The full presentation follows, in the order it was delivered.
